Psst….Brands, Do They Really Care What You Look Like?
Apparently a few top brands are feeling the need to “refresh” their logo…question is, if it ain’t broke do you fix it? Brands like the Gap and Starbucks who seem to be leading the pack in social media...
View ArticleWarning Brand Managers: Just Because They Play, Doesn’t Mean They’ll Pay
Get Prepared To Swim With The Sharks Social media is the name of the game right now. But how do well established brands dip their toe into the pool without being pushed in? And if you decide to throw...
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5 Old Brands With New Look – Hot Or Not?
I have to be honest. I think logos are stupid. I do. I know, it’s brand heresy and I’ve probably just been written off by 5 of you…so let me rephrase. I think way more time and money is wasted on...
View Article5 Easy Branding Tips To Naming ANYTHING
Over the last 20 years, I’ve seen the very best of the best companies miss launch dates because they couldn’t agree on the name. More recently, even the URL has been a showstopper – and I’m talking...
View ArticleWarning Brand Managers: Just Because They Play, Doesn’t Mean They’ll Pay
Get Prepared To Swim With The Sharks Social media is the name of the game right now. But how do well established brands dip their toe into the pool without being pushed in? And if you decide to throw...
View ArticleClik here to view.
5 Old Brands With New Look – Hot Or Not?
I have to be honest. I think logos are stupid. I do. I know, it’s brand heresy and I’ve probably just been written off by 5 of you…so let me rephrase. I think way more time and money is wasted on...
View Article5 Easy Branding Tips To Naming ANYTHING
Over the last 20 years, I’ve seen the very best of the best companies miss launch dates because they couldn’t agree on the name. More recently, even the URL has been a showstopper – and I’m talking...
View Article
